Electrical Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Electrical. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Electrical price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “What electrical work do you need?”, the visitor taps one or more of the 10 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 10 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Electrical Panel Upgrade | What size panel do you need? What kind of job is it? Anything else you need? |
| Outlet & Switch Install or Repair | How many outlets or switches? What kind of outlet or switch? (price each) Where are they? Anything else you need? |
| Light Fixture Install | How many light fixtures? What kind of light? (price each) Anything else you need? |
| Ceiling Fan Install | How many ceiling fans? Is there wiring where the fan will go? (price each) How high is the ceiling? Anything else you need? |
| EV Charger Install (Level 2) | Do you already have the charger? About how far is your electrical panel from where you park? How will the wire get there? (price per foot) Anything else you need? |
| Whole-Home Standby Generator | What size generator do you need? Anything else you need? |
| Home Rewiring | About how many square feet need new wiring? What does the job look like? (price per sq ft) Anything else you need? |
| Electrical Repair & Troubleshooting | What's going on? When do you need someone? Anything else you need? |
| Smart Home, Doorbell & Camera Wiring | How many devices? What are you installing? (price each) Anything else you need? |
| Dedicated Circuit | What is the new circuit for? How far is it from your electrical panel? Anything else you need? |
After the service questions, every visitor gets one more question: “When would you like this done?”
How the price is worked out
Each service starts at $0. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the service's total by a percent.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Some services ask for a size or a count first. The answer to the next question is a price per unit, and the tool multiplies it by that number. When the visitor leaves the box, a number outside the allowed range is moved to the nearest end of the range.
| Service | Question | Unit | Allowed | Starts at |
|---|---|---|---|---|
| Outlet & Switch Install or Repair | How many outlets or switches? | outlets or switches | 1–25 | 3 |
| Light Fixture Install | How many light fixtures? | fixtures | 1–25 | 2 |
| Ceiling Fan Install | How many ceiling fans? | fans | 1–8 | 1 |
| EV Charger Install (Level 2) | About how far is your electrical panel from where you park? | ft | 5–150 | 25 |
| Home Rewiring | About how many square feet need new wiring? | sq ft | 100–5000 | 1500 |
| Smart Home, Doorbell & Camera Wiring | How many devices? | devices | 1–12 | 2 |
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
The timing question (“how soon” or “when”) does not change the price in this tool. It is passed on with the lead.
Then the tool puts the services together:
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- A total under $150 is raised to $150, the tool minimum.
- The total is rounded to the nearest $10.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Electrical Panel Upgrade and answers:
- “What size panel do you need?” — 100 amp: adds $1,200–$1,500.
- “What kind of job is it?” — Upgrading to more power: no change.
- “Anything else you need?” — nothing picked: no change.
- “When would you like this done?” — As soon as possible: no change.
The total is rounded to the nearest $10. The visitor sees $1,200 – $1,500. The Electrical Panel Upgrade line shows $1,200 – $1,500.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- General questions: the rows for “When would you like this done?”.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.