Flooring Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Flooring. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Flooring price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “What flooring work do you need?”, the visitor taps one or more of the 10 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 10 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Hardwood Floor Installation | About how many square feet of floor? What kind of hardwood? What are the rooms like? Anything else you need? |
| Hardwood Floor Refinishing | About how many square feet need refinishing? What kind of refinish? Do you want to change the color? What shape are the floors in? Anything else you need? |
| Laminate Floor Installation | About how many square feet of floor? What grade of laminate? What are the rooms like? Anything else you need? |
| Luxury Vinyl Plank Installation | About how many square feet of floor? What kind of vinyl plank? What are the rooms like? Anything else you need? |
| Tile Floor Installation | About how many square feet of floor? What kind of tile? How should the tile be laid? Anything else you need? |
| Carpet Installation | About how many square feet of floor? What grade of carpet? (pad included) Which pad do you want under it? Anything else you need? |
| Old Floor Removal & Haul-Away | About how many square feet of old floor need to come out? What kind of floor is coming out? Is there more than one layer, or is it glued down? Anything else you need? |
| Subfloor Repair | About how many square feet of subfloor need work? What does the subfloor need? Anything else you need? |
| Stair Flooring | How many steps? What do you want on the stairs? What are the stairs like? |
| Floor Repair | How big is the repair? What kind of floor needs the repair? Anything else you need? |
After the service questions, every visitor gets one more question: “When would you like this done?”
How the price is worked out
Each service starts at $0. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the service's total by a percent.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Some services ask for a size or a count first. The answer to the next question is a price per unit, and the tool multiplies it by that number. When the visitor leaves the box, a number outside the allowed range is moved to the nearest end of the range.
| Service | Question | Unit | Allowed | Starts at |
|---|---|---|---|---|
| Hardwood Floor Installation | About how many square feet of floor? | sq ft | 50–3000 | 400 |
| Hardwood Floor Refinishing | About how many square feet need refinishing? | sq ft | 50–3000 | 400 |
| Laminate Floor Installation | About how many square feet of floor? | sq ft | 50–3000 | 400 |
| Luxury Vinyl Plank Installation | About how many square feet of floor? | sq ft | 50–3000 | 400 |
| Tile Floor Installation | About how many square feet of floor? | sq ft | 50–3000 | 400 |
| Carpet Installation | About how many square feet of floor? | sq ft | 50–3000 | 400 |
| Old Floor Removal & Haul-Away | About how many square feet of old floor need to come out? | sq ft | 50–3000 | 400 |
| Subfloor Repair | About how many square feet of subfloor need work? | sq ft | 10–1000 | 100 |
| Stair Flooring | How many steps? | steps | 1–40 | 13 |
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
The timing question (“how soon” or “when”) does not change the price in this tool. It is passed on with the lead.
Then the tool puts the services together:
- Some services have their own minimum. A service that comes out lower is raised to it: Hardwood Floor Installation $1,000; Hardwood Floor Refinishing $500; Laminate Floor Installation $500; Luxury Vinyl Plank Installation $500; Tile Floor Installation $750; Carpet Installation $500; Subfloor Repair $300; Stair Flooring $300.
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- A total under $250 is raised to $250, the tool minimum.
- The total is rounded to the nearest $10.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Hardwood Floor Installation and answers:
- “About how many square feet of floor?” — 400 sq ft. This sets the size; it adds nothing by itself.
- “What kind of hardwood?” — Engineered hardwood: $8–$14 per sq ft × 400 = $3,200–$5,600 added.
- “What are the rooms like?” — One open room or simple rectangles: no change.
- “Anything else you need?” — nothing picked: no change.
- “When would you like this done?” — As soon as possible: no change.
The total is rounded to the nearest $10. The visitor sees $3,200 – $5,600. The Hardwood Floor Installation line shows $3,200 – $5,600.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- General questions: the rows for “When would you like this done?”.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.