Insulation Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Insulation. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Insulation price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which services do you require?”, the visitor taps one or more of the 6 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 6 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Home Insulation Installation | What area of your home needs insulation? What is the approximate size of the area to be insulated? What type of insulation material do you prefer? Is there existing insulation that needs to be removed first? Would you like air sealing included? When are you looking to have your insulation installed? |
| Insulation Removal | Why does your insulation need to be removed? What type of insulation needs to be removed? What is the approximate size of the area? Will you be installing new insulation after removal? When are you looking to have your insulation removed? |
| Air Sealing Services | Where are you experiencing drafts or air leaks? What is the size of your home? How old is your home? Are you also planning to add or replace insulation? When are you looking to have your air sealing done? |
| Soundproofing Insulation | What noise problem are you trying to solve? What is the approximate size of the room? How much noise reduction do you need? Are the walls and ceilings already finished? When are you looking to have your soundproofing installed? |
| Vapor Barrier Installation | What moisture problems are you experiencing? Where do you need the vapor barrier? What is the approximate size of the space? What level of protection do you want? Would you like to add a dehumidifier? When are you looking to have your vapor barrier installed? |
| Energy Audit | Why are you considering an energy audit? What level of assessment do you need? What is the size of your home? Are you planning to do insulation or air sealing work after the audit? When are you looking to schedule your energy audit? |
How the price is worked out
Each service starts at $0. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the service's total by a percent.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
Then the tool puts the services together:
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- The total is rounded to the nearest $1.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Home Insulation Installation and answers:
- “What area of your home needs insulation?” — Attic: adds $1,800–$4,500.
- “What is the approximate size of the area to be insulated?” — Small (under 500 sq ft): takes off 25%.
- “What type of insulation material do you prefer?” — Blown-in (loose fill pumped into place): no change.
- “Is there existing insulation that needs to be removed first?” — No — there's no insulation or we can install over it: no change.
- “Would you like air sealing included?” — Yes — seal air leaks before insulating: adds $350–$1,200.
- “When are you looking to have your insulation installed?” — Emergency — I need this done ASAP: adds 15%.
The total is rounded to the nearest $1. The visitor sees $1,854 – $4,916. The Home Insulation Installation line shows $1,854 – $4,916.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.