Insurance (B2C) Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Insurance (B2C). When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Insurance (B2C) price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which services do you require?”, the visitor taps one or more of the 8 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 8 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Health Insurance | What type of health insurance plan are you interested in? Which additional coverage options do you need? What is your preferred deductible amount? What level of access to healthcare providers do you want? When do you need your coverage to start? |
| Auto Insurance | What type of vehicle do you need insured? What coverage level do you require? How old is your vehicle? Would you like to add any extras? What is your driving history? |
| Homeowners Insurance | What type of property do you own? What coverage level do you need? How old is your property? Do you want additional coverage options? How soon do you need coverage to start? |
| Renters Insurance | What type of residence do you live in? What is the estimated value of your possessions? Do you own any high-value items? What level of liability coverage do you need? Add any additional coverage options? What deductible amount fits your budget? |
| Life Insurance | What type of life insurance policy are you interested in? What is your desired coverage amount? Do you want to add any riders? What is your age range? What is your preferred policy term length? |
| Disability Insurance | What type of disability coverage do you need? What coverage amount do you want per month? Select any additional options you are interested in: Do you smoke? What is your occupation category? |
| Travel Insurance | What type of travel are you planning? What is the duration of your trip? Which activities will you be participating in? What level of coverage do you prefer? Do you need coverage for pre-existing conditions? |
| Pet Insurance | What type of pet do you have? How old is your pet? What level of coverage do you need? Would you like to include any add-ons? What is your desired deductible amount? |
How the price is worked out
Each service starts at $0. Each answer does one of these:
- adds a one-time dollar range (a low and a high amount),
- raises or lowers the service's one-time total by a percent, or
- adds a monthly or a yearly amount. These are added up on their own and shown next to the one-time total as “+ $…/month” or “+ $…/year”. No percent, minimum or widening touches them.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
Then the tool puts the services together:
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- The total is rounded to the nearest $1.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Health Insurance and answers:
- “What type of health insurance plan are you interested in?” — Individual Plan: adds $250–$250.
- “Which additional coverage options do you need?” — nothing picked: no change.
- “What is your preferred deductible amount?” — $$500: adds $-50–$-50.
- “What level of access to healthcare providers do you want?” — Limited Network (HMO): no change.
- “When do you need your coverage to start?” — Immediately: no change.
The total is rounded to the nearest $1. The visitor sees $200 – $200. The Health Insurance line shows $200 – $200.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount, a monthly or yearly amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.