Landscaping instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Outdoor Living & Landscaping. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Outdoor Living & Landscaping price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which of these do you need?”, the visitor taps one or more of the 12 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip and Phone. Name, Email and Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked, a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 12 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Swimming Pools | About how big a pool do you want? Which pool shape do you like best? What interior finish do you want? Do you want a spa attached to your pool? Do you want water features added? Do you want any of these upgrades? How soon do you want your pool project done? |
| Patio & Hardscaping | What kind of project do you need? About how big is your project area? What material do you want? How soon do you want your project done? |
| Outdoor Kitchen & BBQ Island | So — what level of outdoor kitchen are you looking for? Roughly, how much counter space do you need? So — what level of grill would you like? Do you want extra cooking appliances? Do you want a cover or shade structure? How soon do you want your outdoor kitchen done? |
| Pergola & Gazebo Installation | What kind of structure would you like? About how big do you need? What material do you want? How soon do you want your structure installed? |
| Fire Features | What kind of fire feature are you interested in? About how big a fire feature do you need? Which fuel type do you like best? Do you want built-in seating around your fire feature? How soon do you want your fire feature installed? |
| Landscape Lighting | Roughly, how many light fixtures do you want? What kind of lighting do you want? Which power source would you like? How soon do you want your landscape lighting installed? |
| Artificial Turf | About how big is the area needs turf? What kind of turf project are you interested in? Which quality level do you like best? How soon do you want your turf installed? |
| Landscape Design & Consultation | What kind of design service do you need? What's your yard size? Do you want any extra design elements included? How soon do you want your landscape design done? |
| Plants & Garden Beds | What do you want done? About how big is the area needs work? So — what level of planting would you like? Do you want bed edging installed or refreshed? How soon do you want your planting done? |
| Retaining Walls | Roughly, how tall does the wall need to be? What is the main purpose of your retaining wall? Roughly, how long is the wall? Which material do you like best? How soon do you want your retaining wall done? |
| Water Features | What kind of water feature are you interested in? About how big a water feature do you want? Do you want lighting included? How soon do you want your water feature installed? |
| Irrigation Systems | So — what irrigation service do you need? What's your property size? Do you want smart controller features? How soon do you want your irrigation work done? |
How the price is worked out
Each service starts at $0. Its questions are applied in the order above. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the running total for that service by a percent.
A percent applies to everything added before it in that service. A dollar amount added after a percent is not changed by that percent. When a question allows several answers, each one picked is applied, in the order the answers are listed.
Questions that allow several answers can be left with none picked, except “What kind of fire feature are you interested in?”, which needs at least one pick.
Most questions include an answer labelled “Not sure”. It has its own price or percent, which you can edit like any other answer.
In this tool, some timing answers change the price. The other timing answers add nothing.
| Service | Timing answer | Change |
|---|---|---|
| Swimming Pools | As soon as possible | adds 5% |
| Patio & Hardscaping | As soon as possible (within 2 weeks) | adds 10% |
| Outdoor Kitchen & BBQ Island | As soon as possible | adds 10% |
| Pergola & Gazebo Installation | As soon as possible (within 2 weeks) | adds 10% |
| Fire Features | As soon as possible | adds 10% |
| Landscape Lighting | As soon as possible (within 2 weeks) | adds 10% |
| Landscape Design & Consultation | As soon as possible (within 1-2 weeks) | adds 15% |
| Plants & Garden Beds | As soon as possible (within 2 weeks) | adds 10% |
| Retaining Walls | As soon as possible | adds 10% |
| Water Features | As soon as possible | adds 10% |
| Irrigation Systems | As soon as possible (within 2 weeks) | adds 10% |
Then the tool puts the services together:
- Each service can have its own minimum. In this tool none is set until you add one.
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- There is no tool minimum until you set Your minimum job.
- The total is rounded to the nearest $10.
The line for each service on the estimate screen shows that service on its own, in whole dollars. It is not widened or rounded to $10, so the lines may not add up exactly to the total.
Worked example
This uses the tool’s default prices. A visitor picks Patio & Hardscaping and answers:
- “What kind of project do you need?” — Patio installation: adds $600–$1,500. Running total $600–$1,500.
- “About how big is your project area?” — Large (200 to 400 sq ft): adds 220%. Running total $1,920–$4,800.
- “What material do you want?” — Brick pavers: adds 75%. Running total $3,360–$8,400.
- “How soon do you want your project done?” — Within the next month: no change.
The total is rounded to the nearest $10. The visitor sees $3,360 – $8,400. The Patio & Hardscaping line shows $3,360 – $8,400.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name. When Text new leads is ticked, an Owner’s mobile is set and The business owner agreed to receive lead texts at this number is ticked, the owner also gets a text with the visitor’s name, phone and estimate.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, email and zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.