Painting instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Painting. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Painting price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which of these do you need?”, the visitor taps one or more of the 12 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip and Phone. Name, Email and Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked, a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 12 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Interior House Painting | About how big is the interior area you need painted? So — what areas do you need painted? What's the ceiling height in most rooms? How's the condition of your walls right now? Do you want premium paint? How soon do you want your interior done? |
| Exterior House Painting | About how big is your home's exterior? How many stories does your home have? What kind of siding does your home have? How's the condition of your exterior right now? Do you want trim and accents painted? How soon do you want your exterior done? |
| Cabinet Painting & Refinishing | How many cabinet doors and drawer fronts will you need? What kind of finish do you want? How's the condition of your cabinets right now? Do you want the cabinet interiors painted? How soon do you want your cabinets done? |
| Trim & Molding Painting | Roughly, how much trim needs painting? What kind of trim are you painting? How's the condition of your trim right now? How soon do you want your trim done? |
| Ceiling Painting | Roughly, how large is the ceiling area you need painted? What kind of ceiling do you have? What's the ceiling height? How soon do you want your ceilings done? |
| Wallpaper Installation | Roughly, how much wall space needs wallpaper? What kind of wallpaper will be installed? Just to check — do the walls need preparation before installation? How soon do you want your wallpaper installed? |
| Wallpaper Removal | Roughly, how much wall space has wallpaper to remove? What kind of wallpaper needs removal? Should the walls end up painted or re-papered after removal? How soon do you want your wallpaper done? |
| Deck & Fence Staining | So — what needs staining? About what size is the job? How's the condition of your wood right now? What kind of stain do you prefer? Quick check: is pressure washing needed before staining? How soon do you want your deck or fence done? |
| Drywall Repair & Painting | What kind of damage needs repair? Roughly, how many areas need repair? Quick check: will the repaired areas need painting? Does the wall still have texture that needs matching? How soon do you want your drywall repaired? |
| Color Consultation | So — what level of consultation do you need? Roughly, how will the consultation be conducted? Do you want paint samples included? How soon do you want your color consultation done? |
| Pressure Washing (Pre-Paint) | So — what surfaces need pressure washing? About what size is the area? Roughly, how dirty are the surfaces? How soon do you want your pressure washing done? |
| Garage Floor Coating | What's the size of your garage? What kind of coating do you prefer? How's the condition of your concrete floor right now? Do you want decorative flakes or a metallic finish? How soon do you want your garage floor done? |
How the price is worked out
Each service starts at $0. Its questions are applied in the order above. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the running total for that service by a percent.
A percent applies to everything added before it in that service. A dollar amount added after a percent is not changed by that percent. When a question allows several answers, each one picked is applied, in the order the answers are listed.
Questions that allow several answers can be left with none picked.
Most questions include an answer labelled “Not sure”. It has its own price or percent, which you can edit like any other answer.
In this tool, some timing answers change the price. The other timing answers add nothing.
| Service | Timing answer | Change |
|---|---|---|
| Interior House Painting | As soon as possible (within days) | adds 10% |
| Exterior House Painting | As soon as possible (within days) | adds 10% |
| Cabinet Painting & Refinishing | As soon as possible (within days) | adds 10% |
| Trim & Molding Painting | As soon as possible (within days) | adds 10% |
| Ceiling Painting | As soon as possible (within days) | adds 10% |
| Wallpaper Installation | As soon as possible (within days) | adds 10% |
| Wallpaper Removal | As soon as possible (within days) | adds 10% |
| Deck & Fence Staining | As soon as possible (within days) | adds 10% |
| Drywall Repair & Painting | As soon as possible (within days) | adds 10% |
| Pressure Washing (Pre-Paint) | As soon as possible (within days) | adds 10% |
| Garage Floor Coating | As soon as possible (within days) | adds 10% |
Then the tool puts the services together:
- Each service can have its own minimum. In this tool none is set until you add one.
- The services picked are added together.
- The total is widened by 15% on each side: the low end goes down 15% and the high end goes up 15%.
- There is no tool minimum until you set Your minimum job.
- The total is rounded to the nearest $10.
The line for each service on the estimate screen shows that service on its own, in whole dollars. It is not widened or rounded to $10, so the lines may not add up exactly to the total.
Worked example
This uses the tool’s default prices. A visitor picks Interior House Painting and answers:
- “About how big is the interior area you need painted?” — Large (2,000 to 3,000 sq ft — larger 4-bedroom home): adds $7,500. Running total $7,500.
- “So — what areas do you need painted?” — Walls, ceilings, and trim: adds 60%. Running total $12,000.
- “What's the ceiling height in most rooms?” — Tall (9 to 10 feet): adds 15%. Running total $13,800.
- “How's the condition of your walls right now?” — Fair condition (some patching and sanding needed): adds 15%. Running total $15,870.
- “Do you want premium paint?” — Premium paint (Sherwin-Williams, Benjamin Moore): adds $300–$500. Running total $16,170–$16,370.
- “How soon do you want your interior done?” — Within the next week: no change.
The tool widens the total by 15% on each side: $13,744.50–$18,825.50. The total is rounded to the nearest $10. The visitor sees $13,740 – $18,830. The Interior House Painting line shows $16,170 – $16,370.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name. When Text new leads is ticked, an Owner’s mobile is set and The business owner agreed to receive lead texts at this number is ticked, the owner also gets a text with the visitor’s name, phone and estimate.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, email and zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.