Real Estate Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Real Estate. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Real Estate price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which services do you require?”, the visitor taps one or more of the 9 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 9 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Buyer Representation | What type of home are you looking to buy? What is your expected purchase price range? Is this your first time buying a home? Are you moving from a different city or state? Would you like help analyzing rental income potential? When are you looking to start your home search? |
| Seller Representation | What type of property are you selling? What is your expected sale price? Would you like a professional home value report before listing? What level of marketing do you want for your listing? Do you owe more on your mortgage than your home is worth? When are you looking to list your home for sale? |
| Property Management | What type of rental property do you own? What is the monthly rent for your property? Do you need help finding a tenant? How involved do you want to be in repair decisions? How long would you like to commit to management services? When do you need property management to begin? |
| Commercial Real Estate | What type of commercial service do you need? What is the approximate value of your transaction? What type of commercial property is this? Is this a new lease or a renewal of an existing lease? When are you looking to complete this transaction? |
| Luxury Real Estate | Are you buying or selling a luxury property? What is the property value range? What level of marketing do you want for your luxury listing? Do you want to sell privately without public advertising? When are you looking to begin the luxury sale or purchase process? |
| Investment Property Analysis | What type of investment analysis do you need? How many properties do you want analyzed? Do you need help comparing different loan options? Would you like ongoing support after the initial analysis? When do you need this investment analysis completed? |
| Home Valuation | Why do you need a home valuation? What type of property needs to be valued? How large is your property? Do you need a written report for official purposes? When do you need the valuation completed? |
| Real Estate Photography & Marketing | What photography package do you need? What is the size of your property? Would you like aerial drone photos? Would you like a virtual tour? Would you like evening "twilight" photos? When do you need the photography completed? |
| Relocation Services | What type of relocation help do you need? How far are you relocating? Is an employer paying for your relocation? Do you need help selling a home in your current location? Do you need school district research? When are you planning to relocate? |
How the price is worked out
Each service starts at $0. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the service's total by a percent.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
Then the tool puts the services together:
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- The total is rounded to the nearest $1.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Buyer Representation and answers:
- “What type of home are you looking to buy?” — Single-family home, condo, or townhouse: adds 2.75%.
- “What is your expected purchase price range?” — Under $300,000: adds $8,000–$9,000.
- “Is this your first time buying a home?” — Yes, this is my first home purchase: no change.
- “Are you moving from a different city or state?” — Yes, I'm relocating from another area: adds $500–$1,500.
- “Would you like help analyzing rental income potential?” — Yes, include investment analysis: adds $400–$600.
- “When are you looking to start your home search?” — As soon as possible: no change.
The total is rounded to the nearest $1. The visitor sees $9,145 – $11,405. The Buyer Representation line shows $9,145 – $11,405.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.