Windows & Doors instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Windows & Doors. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Windows & Doors price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which of these do you need?”, the visitor taps one or more of the 11 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip and Phone. Name, Email and Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked, a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 11 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Window Replacement | Roughly, how many windows need to be replaced? What kind of window frame material do you prefer? Just to check — do you want energy-efficient glass upgrades? Do you want to add a bay window to your project? How soon do you want your windows replaced done? |
| Window Repair | What kind of window repair do you need? Roughly, how many windows need repair? What's your window frame made of? Do you want any hardware replaced? How soon do you want your windows repaired? |
| Entry Door Installation | What kind of entry door do you want? Just to check — do you want glass panels beside or above the door? Do you want a window in your door? Does the door frame still need to be replaced? How soon do you want your entry door installed? |
| Patio Door Installation | About how big is the patio door opening do you have? How many door panels do you want? Do you like French doors instead of sliding better? What frame material do you want? Do you want energy-efficient glass? How soon do you want your patio door installed? |
| French Door Installation | Where should the French doors go? What frame material do you want? Do you want a single door or a pair? What kind of glass do you prefer? How soon do you want your French doors installed? |
| Sliding Glass Door Installation | About how big a sliding glass door do you need? Are you replacing an old door or a new opening? What extra features do you want? What frame material do you want? How soon do you want your sliding door installed? |
| Storm Door Installation | What kind of storm door would you like? What frame material do you want? Do you want any special features? Quick check: is your door opening a standard size? How soon do you want your storm door installed? |
| Security Door Installation | What kind of security door would you like? So — what security features do you need? Which door style do you like best? What finish color do you want? How soon do you want your security door installed? |
| Door Repair | What kind of door repair do you need? What kind of door needs repair? Roughly, how many doors need repair? How soon do you want your door repaired? |
| Skylight Installation | What kind of skylight would you like? About how big a skylight do you need? Is it new skylight or replacing an existing one? What kind of ceiling do you have? Do you want blinds or shades for the skylight? How soon do you want your skylight installed? |
| Bay Window Installation | Is it new bay window or replacing an existing one? About how big a bay window do you want? What frame material do you want? Which bay window style do you like best? Do you want energy-efficient glass? How soon do you want your bay window installed? |
How the price is worked out
Each service starts at $0. Its questions are applied in the order above. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the running total for that service by a percent.
A percent applies to everything added before it in that service. A dollar amount added after a percent is not changed by that percent. When a question allows several answers, each one picked is applied, in the order the answers are listed.
Questions that allow several answers can be left with none picked.
Most questions include an answer labelled “Not sure”. It has its own price or percent, which you can edit like any other answer.
In this tool, some timing answers change the price. The other timing answers add nothing.
| Service | Timing answer | Change |
|---|---|---|
| Window Replacement | Emergency (within 24-48 hours) | adds 10% |
| Window Replacement | As soon as possible (within 1 week) | adds 5% |
| Window Repair | Emergency (same day - window is broken/security risk) | adds 15% |
| Window Repair | As soon as possible (within 1 week) | adds 5% |
| Entry Door Installation | Emergency (door is damaged/security risk) | adds 15% |
| Entry Door Installation | As soon as possible (within 1 week) | adds 5% |
| Patio Door Installation | As soon as possible (within 1 week) | adds 5% |
| French Door Installation | As soon as possible (within 1 week) | adds 5% |
| Sliding Glass Door Installation | As soon as possible (within 1 week) | adds 5% |
| Storm Door Installation | As soon as possible (within 1 week) | adds 5% |
| Security Door Installation | Emergency (security concern) | adds 15% |
| Security Door Installation | As soon as possible (within 1 week) | adds 5% |
| Door Repair | Emergency (same day - door won't close/lock) | adds 20% |
| Skylight Installation | As soon as possible (within 1 week) | adds 5% |
| Bay Window Installation | As soon as possible (within 1 week) | adds 5% |
Then the tool puts the services together:
- Each service can have its own minimum. In this tool none is set until you add one.
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- There is no tool minimum until you set Your minimum job.
- The total is rounded to the nearest $10.
The line for each service on the estimate screen shows that service on its own, in whole dollars. It is not widened or rounded to $10, so the lines may not add up exactly to the total.
Worked example
This uses the tool’s default prices. A visitor picks Window Replacement and answers:
- “Roughly, how many windows need to be replaced?” — 7-10 windows: adds $3,150–$7,500. Running total $3,150–$7,500.
- “What kind of window frame material do you prefer?” — Fiberglass (premium durability): adds 25%. Running total $3,937.50–$9,375.
- “Just to check — do you want energy-efficient glass upgrades?” — Energy-efficient glass (reflects heat, blocks UV rays): adds 10%. Running total $4,331.25–$10,312.50.
- “Do you want to add a bay window to your project?” — Add one standard bay window: adds $2,200–$2,800. Running total $6,531.25–$13,112.50.
- “How soon do you want your windows replaced done?” — Within the next few months: no change.
The total is rounded to the nearest $10. The visitor sees $6,530 – $13,110. The Window Replacement line shows $6,531 – $13,113.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name. When Text new leads is ticked, an Owner’s mobile is set and The business owner agreed to receive lead texts at this number is ticked, the owner also gets a text with the visitor’s name, phone and estimate.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, email and zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.